Google has the answer, as always! This time it’s its Trend feature. It tells us how, measured by the number of search terms used, interest in data visualisation has grown in the UK only relatively recently:
- Just the UK
Google also tells us how interest in infographics is much more recent.
Infographics does for statistical data what PowerPoint does for words: creating
- visual statements in ‘bullet language’
- a visually intriguing presentation
- a presentation of information that is more ‘interesting’ than words and tables – not just by using colour and font, but also charts as graphics.
Comparing numbers is possibly the most frequent application. Comparing geographies is the next most intriguing visual that people enjoy. Here’s the interest in infographics a la Google:
- Just the UK
But the real ‘charm’ about infographics is their visual impact that depends on style, format, graphics, fonts and many other subtle contributors.
What’s the significance between the steady interest in data visualisation and the rising interest in infographics? In my humble opinion:
- the need to ‘make points’ with infographics is more ‘popular’ and ‘important’ than to have significant insights from data;
- commerce drives the world more than science, especially on the web;
- making impact with infographics is like shouting in headlines;
- telling stories about insights from data visualisation is maybe more demanding?
- enjoying insights from data visualisation is maybe too scientific and thus rarer?
Time will tell. Here are some great samples of infographics:
- Creating Infographic designs (creatinginfographicdesigns.wordpress.com)
- Build your own infographics with Visual.ly Create (nextlevelofnews.com)
- The Oscars on Social Media Visualized [INFOGRAPHIC] (bizsugar.com)
- Big Data Infographic | How Big is Big Data? | Domo | Blog (domo.com)
- 10 Tools for Creating Infographics and Visualizations (seomoz.org)
- Best of the visualisation web… January 2013 (visualisingdata.com)
- Infographics: Should Your Nonprofit Hire A Designer or Do It Yourself! (bethkanter.org)
- CHART: What Makes a Good Infographic? (zebedeerox.com)
- 30 Templates & Vector Kits to Design Your Own Infographic (hongkiat.com)