#DataAnalytics – where #science and #commerce meet: Big Business #DataProfiles as ‘3dM Diagrams’?

15 12 03 Big Data MeetupNice venue, this ‘incubator space’ called Runway East. I had not expected it to be as ‘grand’.

The first person I spoke with was Gabriel Hughes whose company is called Metageni – Creating Data Stories.

I clearly was in my element!

Then I was impressed to see an attractive lady speaking (we are only 12% women in science and technology):

  • Mariam Cook has created PositionDial – an ‘ethical barometer’ for illustrating the gap between what they say and what they do. It can be you, your brand or your product! She told the story of EveryWoman as global INFLUENCER with social clout. It so happened that I next to the co-founder Maxine Benson MBE. What a coincidental privilege!
  • My question is: when will it be appropriate to add ‘Position Profiles‘ in addition to the Dial? After all my ‘3dM Diagrams‘ have this unique look and can sort of ‘anything’ visually comparable.
 Laqn 05 BL0 NO NOX NO2 PM25 PM10 D sortedLaqn 10 BL0 NO NOX NO2 PM25 PM10 W sortedLaqn 21 NO NOX NO2 D sorted 198

Most complementary presenters were:

  • Nick Jefferson is partner in the advisory firm Monticello and spoke beautifully about authenticity resulting from Ethos, Pathos, Logos being united, citing Aristoteles.
  • John Lyons of Brandmovers UK gave another good presentation of a ‘data story’ as a ‘use case’, i.e. the answer to the question: which data feeds which social engagement campaign?

Results of the discussion for me were:

  1. Data ‘Science’ is a rebranding of Data ‘Analytics’;
  2. Lots of people don’t seem to know what they’re looking for when they’re after ‘insights’;
  3. The difference between ‘structured’ (mainly numerical) data and ‘unstructured’ (mainly verbal) data is about as far as distinctions go between
  • tweets as supposedly the most valued ‘pulse of our times’
  • Facebook and YouTube Likes, Followers and Subscribers
  • LinkedIn Connections
  • time series
  • multi-dimensional data
  • images.
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About Sabine Kurjo McNeill

I'm a mathematician, software designer, system analyst, event organiser, independent web publisher and online promoter of positivity.
This entry was posted in 3D Metrics, Data Profiling, Layering Complex Data and tagged , , , , . Bookmark the permalink.

One Response to #DataAnalytics – where #science and #commerce meet: Big Business #DataProfiles as ‘3dM Diagrams’?

  1. Pingback: Big data, values & brand positioning - pdcrowd

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