Tag Archives: Microsoft

MAKING Compelling Value Propositions by Knowing Your Customer(s)

This seminar was part of IBM’s Global Entrepreneurs Program: Caroline Egan from McDonald Butler Associates explained in ‘marketing language’ what compelling value propositions look, sound and feel like: know your customer – their pain points know your customer – their … Continue reading

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Effective Software Development Management – a Lesson in Getting to the Gist and Essence of Thinking

In future, I shall report more often on the events I attend. After all, we’re starting a New Year… They are always highly informational with access to potential clients, investors and developers. Thus I can feel the pulse of our … Continue reading

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Integrating Man’s Thinking and Machines’ Processing

This week I had the pleasure of attending Stephen Emmott’s presentation at NESTA about the Nature and Necessity of a Scientific Revolution. As a neuroscientist, Stephen is responsible for Microsoft’s Research Lab and certainly asks the right questions that humanity … Continue reading

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